We've all gone to leave a review and then been asked to 'login' or 'create an account' and thought, 'yuck, I don't have time for this!'. Enter Facebook Authentication. There are 1.65 billion monthly active Facebook users which means there is a very good chance the consumer has an account, can login with just a couple clicks and then submit their review with minimal effort.
What does this mean for the company getting reviews? There are less barriers which means more reviews! But what might this mean for the consumer? Well, Facebook authentication gives a company a LOT of data about the individual. Something to think about!