Consumers research before making a purchase. They like to know what they are getting and what they are getting into.
With an endless array of social media and review platforms, people can really get to know what they are buying. These platforms act as a research tool for consumers. People are able to easily understand if buying a particular product or service is a hassle and know up-front if the product has withstood the test of time. They learn whether or not the company is easy to do business with and if the service or product was as useful as advertised, among many other things.
There are few dark corners today when making a purchase. The real issue is swimming through the sea of information available for research. Bottom line is, consumers will be using online reviews and social media to make purchasing decisions in 2017.