Facebook is much more than just adorable cat videos and workout selfies. Facebook allows clients to interact with brands in a way that would’ve been impossible ten years ago. In fact, a recent survey of 2,500 consumers by Google, Ogilvie and TNS found that Facebook was one of the top 10 influencers in consumer purchase decisions (Herbstmarketing.com). One of the most powerful tools available to the public is the ability to post reviews on a company'sFacebook page.
There is a plethora of review sites that one can choose when they want to post a customer review about a company. Facebook is rapidly gaining momentum in this space because it’s so convenient for customers to write a review. One of the reasons it is so easy is the fact that 1.59 billion people use Facebook (www.statista.com/) and they are already signed into their account. Not having to create a new user account on an unfamiliar website or having to recall their login information cuts down on the time required to post a review. At WebPunch, if we’ve learned one lesson about generating positive reviews, it’s that our success rate skyrockets the faster and simpler we are able to make the process for end users.
Facebook reviews can get more attention than other review websites. When a user posts a review on a Facebook business page, their friends will be notified and see the review on their own timelines. According to Bigthink.com, the average Facebook user has 338 friends. Even if half of those users saw the review, that’s 169 people that potentially gain brand and reputation awareness for each review posted. That’s a lot of exposure!
Make sure you reply to your reviews! With so many eyeballs looking at your page and reviews, you’ll want to demonstrate to any potential clients that you are aware of what is being said about your company. You want them to know that you sincerely show gratitude for upbeat reviewer’s messages or will take appropriate action to mitigate any damage from negative reviews.
There are so many reasons to like Facebook reviews and we highly recommend that you incorporate them into your reputation portfolio. We have no doubt that Facebook will gain more and more traction with its reviews due to the convenience coupled with the great exposure these reviews generate. If you’re not sure how to generate positive reviews on a consistent basis, contact the team at WebPunch and we’ll show you how you can knock out your competition, one review at a time.